Our story
We got tired of.
chalky protein.
MAINCHICK started with a boring problem: in India, “high protein” almost always means a powder, a bar, or something pretending to be chicken. We wanted the actual thing — cooked well, ready to eat, no ceremony.
The problem with protein here
Walk into any store and the protein aisle is powders, bars and shakes. All of it is engineered around shelf life, and it tastes like it. Meanwhile the one food that is genuinely high in protein — chicken breast — is a chore. You buy it raw, you cook it, you overcook it, you eat something dry, you do it again on Sunday.
Meal prep works right up until the moment it does not. Life gets busy, the container stays in the fridge, and you end up back with a shake you do not enjoy.
So we made the boring version
No new category. No superfood claim. Just chicken breast, cooked the way a restaurant would cook it, sealed so you can keep it cold and eat it whenever. Tear the pack and it is food — thirty seconds in an air fryer or pan if you want it warm, straight out if you do not.
That is the entire pitch. It is deliberately unexciting, because the point is that you actually keep eating it.
How it is actually made.
We start with the breast
Whole chicken breast. Not mince, not trimmings, not something reformed into a shape. If it would not look right on a plate, it does not go in a pack.
Then we cook it slowly
Sous vide means sealed and cooked gently in a water bath, held at an exact temperature for a long time. Nothing is blasted, so nothing dries out. This is the whole reason it stays juicy.
We season it properly
Cracked black pepper and real garlic. That is the seasoning. No flavour powder, no marinade that is mostly sugar, no long tail of things you would need to look up.
And we keep it cold
From our kitchen to your door it stays cold-chain. That is what lets us skip preservatives entirely instead of engineering a long shelf life.
What is not in it
No preservatives. No artificial flavours. No added sugar. No fillers, no binders, no soy protein doing the heavy lifting. It is gluten free because there is no reason for gluten to be there in the first place.
The ingredient list is short on purpose. If we cannot explain why something is in the pack, it does not go in.
Where we deliver
Right now we deliver across Chennai and Tamil Nadu, free, cold-chain the whole way. We kept the map small deliberately — a cold chain you cannot guarantee is worse than no cold chain at all.
In Bengaluru we currently take bulk orders only — gyms, offices, hostels and events. Message us on WhatsApp at +91 93420 92952 and we will sort out quantities and pricing.
What is next
Pepper Garlic is the launch flavour. BBQ and Peri Peri are in the works and will show up on the site the moment they are genuinely ready, not before.
If there is a flavour you want, tell us on Instagram @eat_mainchick. We read everything.